Yeti

YETI || THAT‘S ONE TOUGH COOLER
(student work)

Yeti coolers are so strong that even bears can’t break into them.
And they’re learning the hard way.

:30 TV Spot

50 National Geographic subscribers will receive a ripped up magazine with an
unscathed Yeti centerfold, redeemable for a free Yeti cooler.

Destroyed campsite displays will be placed in REI with the
Yeti cooler still in pristine condition.

Yeti Rangers will hand out discounts and merchandise around campgrounds.

A sign to warn bears will come packaged with every cooler.

Chicago Cubs dugout sponsorship:
Because baseball playing bears can’t destroy them either.